Dr. DUONG THI HONG NHUNG (University of Commerce)/Industry and Trade Magazine
Facing the destructive impression of the Covid-19 pandemic, digital transformation has been deployed extra strongly by travel corporations.
The software of digital know-how in tourism growth in Hanoi is an inevitable pattern of the longer term. This is taken into account an efficient resolution to revive the Capital’s tourism business after a tough interval due to the Covid-19 epidemic. The article presents the present standing of digital know-how software in tourism growth in Hanoi, thereby offering common assessments and figuring out resolution orientations to enhance the effectiveness of digital know-how software in tourism growth. Hanoi within the close to future.
Keywords: digital know-how, tourism growth, Hanoi tourism.
1. Actual scenario of digital know-how software in tourism growth in Hanoi
Facing the destructive impression of the Covid-19 pandemic, digital transformation has been deployed extra strongly by travel corporations. Most of the travel corporations working in Hanoi, equivalent to Vietravel, Hanoitourist, Vietrantour, Goldentour, VietSense, and so forth. have all undergone digital transformation within the administration and development of recent merchandise. Applications that join providers that permit guests to purchase entrance tickets, pay for providers remotely, use computerized interpretation methods, discover heritage by 3D know-how, and so forth. have been deployed. The content material of digital know-how software in tourism growth in Hanoi is mirrored within the following features: Development in breadth and Development in depth.
1.1. Grow in breadth:
Broad growth is known because the diversification of tourism services and products within the path of extra digital know-how software. To diversify tourism services and products based mostly on digital know-how, it may be deployed in some ways:
– Increase the effectiveness of communication and promotion by providing and promoting present tourism services and products on digital know-how platforms and with a brand new strategy, thereby rising accessibility to vacationers, particularly creating make acceptable adaptation within the present context of Industry 4.0.
In the previous 10 years, the variety of guests to go to, uncover and expertise in Hanoi has constantly elevated inside 10 years (from 2009-2019). The growth of science and know-how, digital platforms, and social networks make communication and promotion actions about Hanoi tourism more and more improved. In the previous, the communication was normally finished instantly, by means of the group of seminars, gala’s, product introduction, tourism experiences. Today, with the event of science and know-how, social platforms, web methods and purposes in tourism, sensible gadgets have regularly modified basically about communication actions within the area of tourism. tourism space.
– In the previous time, Hanoi tourism has utilized data know-how, digital platforms, and social networks within the metropolis’s sightseeing and tourism actions, such because the tourism portal and tourism software on the Internet. sensible gadgets, digital vacationer maps, and so forth., thereby creating circumstances for vacationers to lookup data and study Hanoi’s tourism services and products. In order to advertise the digital transformation in tourism growth of the Capital, the Department of Tourism of Hanoi and the Department of Information and Communications of Hanoi signed a cooperation settlement for the interval of 2021-2025 in enhancing the effectivity of knowledge work. , propagate and promote tourism actions and occasions of the Capital; rising the applying of contemporary know-how in tourism data and communication, rising the accessibility to vacationers, thereby enhancing the event capability of Hanoi’s tourism. Currently, Hanoi continues to improve the portal and tourism software of the town that has been constructed within the earlier stage. In addition, the Hanoi tourism business promotes the applying of know-how in administration and offering services for vacationers, a spotlight of Hanoi tourism is linking and unifying the info system for greater than 300 vacationer locations. native calendar. Tourism portals and purposes shall be developed right into a multimedia portal, in order that company can view, pay attention and skim within the path of accessing various data, additional exploiting the potential and strengths of cultural heritage. Hanoi tradition.
– In order to develop merchandise within the path of extra diversification and innovation, vacationer sights in Hanoi have researched and utilized fairly properly digital know-how platforms in exploiting and working tourism actions. calendar. Specifically, not too long ago, the fanpage of the previous Quoc Tu Giam Cultural Space has been arrange with many vivid photographs introducing the historical past of exams and tutorial information up to now; in addition to the reveals on show. This is a brand new exercise to work together with many customers on the social community of the Center for Cultural and Scientific Activities Van Mieu – Quoc Tu Giam. From the start of September 2021, the Center has constructed a fanpage specializing in introducing the previous Quoc Tu Giam cultural area to introduce to the general public in regards to the previous Quoc Tu Giam School.
According to a consultant of the administration company of the Van Mieu Quoc Tu Giam relic web site, for the reason that non permanent suspension of welcoming company to implement social distancing, the unit has targeted on retraining human assets, and on the identical time researching and constructing merchandise. new merchandise, software of knowledge know-how to introduce and promote the worth of monuments. Previously, the Center for Cultural and Scientific Activities of the Temple of Literature – Quoc Tu Giam has utilized QR Code know-how (two-dimensional barcode) for greater than 40 artifacts, timber and work gadgets on the positioning of the monument. accumulate. Accordingly, guests solely want to make use of a smartphone, place a signboard with a QR Code put in in entrance, and the system will robotically log in and switch to the telephone fundamental details about that artifact.
In addition, Hanoi has decided a wise tourism growth orientation related to the preservation of relics. Accordingly, the Van Mieu Quoc Tu Giam relic web site will construct a 3D database, digitize details about the monument, a system of Doctor’s stele, timber, and different architectural works. The constructing of a long-term goal database is conservation, however that is additionally the idea for constructing tourism growth merchandise. Besides, the undertaking additionally proposes know-how concepts to promote tickets upfront on-line and implement computerized ticket management to restrict contact and stop epidemics. This know-how not solely contributes to spreading the heritage worth but additionally meets the wants of tourists, particularly getting ready for the return of worldwide guests sooner or later.
Also making use of know-how to its operations, Thang Long – Hanoi Heritage Conservation Center additionally organizes on-line exhibitions and shows at web site: trungbayonline.hoangthanhthanglong.vn and introduces 360-degree digital excursions of the town. dynasties related to the Imperial Citadel of Thang Long, typical historic websites right here and main occasions of the nation. According to the overall evaluation of this relic web site administration company, the above technique was initially interested in many vacationers, accessing the web gallery to study in regards to the reveals and study in regards to the heritage of the Imperial Citadel of Thang Long. Long throughout this time.
Some relic administration items additionally apply digital know-how to serve vacationers, equivalent to: Hanoi Old Quarter Management Board builds tourism apps (apps) to introduce sights, monuments and present occasions. objects to assist guests obtain data actively. Bat Trang historic village (Gia Lam district) is the primary craft village in Hanoi to use 3D VR know-how (digital actuality) to assist vacationers go to the craft village and immerse themselves within the village competition with filled with customs and rituals. custom by means of the expertise of 3D digital area,…
In the context that sights, museums, and monuments are continually closed and quickly closed to welcome company to make sure illness prevention, Hanoi’s tourism business has carried out a digital tourism expertise exercise. by 3D tour know-how to assist guests entry and perceive extra in regards to the pure and cultural values of Hanoi Capital specifically and Vietnam basically. Currently, the digital tour has been formally launched at Thang Long Imperial Citadel and Hanoi Fine Arts Museum. At the identical time, most of enterprise actions are carried out on-line, increasing the flexibility to achieve prospects. Some items have already got purposes for administration and gross sales within the digital setting equivalent to Vietravel, Flamingo, … to assist improve buyer administration capabilities, improve income for tourism companies.
1.2. Grow in depth
In essence, that is enhancing the standard of tourism services and products within the path of extra digital know-how software. The content material of enhancing the standard of Hanoi’s digital tourism services and products consists of:
– Helping guests to Hanoi enhance their expertise with the capital’s tourism merchandise, enhancing and optimally satisfying guests’ wants.
One of the restrictions of Vietnam tourism basically and Hanoi tourism specifically, is that the expertise for vacationers remains to be small and the details about the vacation spot will not be full and handy. According to a report on the current Vietnam Tourism Summit, within the final 4 years, the variety of searches for Vietnamese vacationer locations has elevated by about 2 occasions. However, guests to Vietnam solely elevated about 1.8 occasions, income additionally elevated just one.5 occasions. That reveals that Vietnam’s tourism nonetheless has sure limitations, missing many expertise providers at locations, together with vacationer vacation spot Hanoi.
In the present context, the analysis and software of VR Plus know-how options in state administration businesses in tourism and travel companies is increasingly more well-liked. Technology corporations have been coordinating with the Hanoi Department of Tourism to construct third-dimensional photographs at many locations in districts, cities to serve the promotion and introduction. In addition, additionally they collaborated with Hanoitourist Travel Company to create a simulation picture of all the gate of the previous Thang Long Imperial Citadel. These technological purposes have contributed considerably…