According to Dr.KTS. Nguyen Thu Hanh, to be able to successfully develop tourism merchandise at cultural heritage websites, it’s essential to put money into growing tourism product chains from the core and excellent values of the heritage to create richness, range and high quality. distinctive to draw a large viewers.
Introduction: With fairly excellent and distinctive potentials, the precise exploitation of tourism sources in Vietnam’s cultural heritages nonetheless has many limitations and inadequacies, as a result of tourism merchandise in vacationer areas are nonetheless developed in accordance with the regulation. spontaneous and repetitive route
Here we wish to introduce the article “Experience in planning and exploiting cultural heritage for tourism in Vietnam” of the Dr. Architects. Nguyen Thu Hanh – President of Science Union for Sustainable Tourism Development (STDe).
Limitations in exploiting Vietnamese cultural heritage for tourism
With fairly excellent and distinctive potentials, the precise exploitation of tourism sources in Vietnam’s cultural heritages nonetheless has many limitations and inadequacies, mirrored within the following facets: Tourism merchandise on the websites Cultural property in Vietnam nonetheless develops spontaneously, not in keeping with the system, so it’s usually fragmented and infrequently duplicated. Most of the merchandise are nonetheless monotonous, poor, lack of identification and don’t meet the various wants of home and overseas vacationers, so that they haven’t caused excessive income effectivity. On the opposite hand, tourism merchandise have not likely contributed to preserving and honoring heritage values.
The foremost causes for the above limitations are:
The first cause: Awareness {and professional} {qualifications} of the themes concerned within the growth of tourism merchandise (planning managers, companies, consultants, vacationers, residential communities) are nonetheless restricted on facets.
The means of heritage exploitation in current instances has proven the confusion of all ranges from central to native ranges in managing and exploiting heritage, particularly “living heritage” equivalent to: historic villages, Traditional craft villages… Called “living heritage” as a result of such heritages are usually not like historic artifacts in museums, merely demonstrating a historic interval skilled prior to now, …On the opposite, because of the traits of kind, dimension, location, nature, and so on., these “living legacies” are nonetheless persevering with their life within the present context to serve the individuals’s lives. born.
It could be stated that essentially the most problem for the conservation and exploitation of “living heritage” nonetheless lies in individuals’s pondering and notion in direction of figuring out and figuring out the worth of heritage. It must be acknowledged that: preserving “living heritage” is preserving the values and imprints of a means of cultural acculturation, not preserving a sure cease of heritage in its growth. …” Therefore, within the conservation administration coverage, it’s essential to have a dynamic, adaptive, adaptive view… in order that the heritage can proceed to fulfill the event wants of the instances.
Heritage meets the wants of the instances, which suggests it has a brand new “breath”, a brand new “life”, a brand new worth system that follows the previous worth system to live on. exist and promote, deliver socio-economic advantages to individuals. When the heritage doesn’t die and nonetheless brings advantages, particularly sensible financial advantages, it would robotically be cared for, protected by buyers and the neighborhood, and sought to extend advantages. The downside of heritage tourism can be from there and actually solved. On the premise of that new method, quite a lot of “living heritages” in Vietnam have been preserved and promoted successfully to serve tourism.
The second cause: Tourism merchandise in cultural heritages in Vietnam haven’t been systematically researched and developed on a big scale, with long-term objectives and techniques on the nationwide degree.
Interdisciplinary coordination in analysis and growth of tourism merchandise in Vietnam’s cultural heritages continues to be weak, so the worth of cultural heritages has not been scientifically and comprehensively evaluated in lots of facets. edge;
The third cause: The technique of funding in constructing tourism merchandise and the mechanism of profit sharing in cultural heritages has not but inspired and attracted broad participation in society (particularly the participation of individuals within the space). heritage space).
The neighborhood (native individuals within the heritage space) is the topic of the heritage in addition to the one that is accountable for sustaining, defending and selling the heritage to turn into enticing tourism merchandise with distinctive traits. native traits. In different phrases, the neighborhood is an important human useful resource factor, representing the “soul of the heritage”.
In order to reinforce and combine the function of the neighborhood in preserving and selling heritage values, the core concern is to deliver sensible advantages to individuals from heritage exploitation, thereby People’s consciousness will change, they’ll actively take part within the conservation and exploitation of heritage in an efficient and sustainable method.
Consensus and help of the individuals is a crucial issue figuring out the feasibility of planning and tourism growth plans on the heritage web site. When the advantages come to the individuals, the preservation and promotion of the heritage will now not be the duty of the State however has been actively socialized by the participation of the neighborhood.
Experience in exploiting cultural heritage in Duong Lam historic village (Son Tay – Hanoi)
Duong Lam is positioned 70km from Hanoi metropolis heart, referred to as an historic village of particular worth, representing the historical past of growth of Vietnam’s moist rice civilization. This place known as the land of two kings, the place two kings Phung Hung and Ngo Quyen had been born. Duong Lam nonetheless retains the traditional architectural mannequin of a pure Vietnamese village within the Northern Delta area, with non secular architectural works equivalent to Mong Phu communal home, Mia pagoda, and so on. Hoi An historic village is an city way of life museum, whereas Duong Lam historic village is an agricultural way of life museum.
With particular tourism potentials, Duong Lam historic village has shortly turn into a vacation spot attracting many home and overseas vacationers. However, tourism merchandise in Duong Lam are nonetheless very poor. Tourists come right here along with visiting historic websites within the village, spending the night time in some typical laterite previous homes, consuming nation meals and shopping for some sweets, they’re nearly not supplied. Add some other complementary tourism merchandise. Therefore, Duong Lam can not lengthen the keep of vacationers, the income from tourism is subsequently nonetheless very restricted and has not introduced sensible advantages to the individuals.
For a very long time, Duong Lam historic village was referred to as the “Village of Suffering” as a result of individuals needed to reside in situations of fabric deprivation and dwelling situations of previous homes for a very long time, however the earnings from tourism was very shut. like no. In early 2013, there was a phenomenon that many individuals signed an software to return the title of nationwide monument to the State. [3]
To remedy the urgent issues of Duong Lam individuals, STDe’s scientists have actively invested in researching and proposing RICE TOURISM MODEL with a various and distinctive chain of tourism merchandise from rice to serving to Duong Lam individuals have an efficient financial exploitation route from tourism mixed with agriculture.
The mission of tourism merchandise from rice with a particular tour “Rice season”, (performing as a model tourism product of Duong Lam Ancient Village) has accomplished section 1. Activities within the tour Includes: Sightseeing and having fun with artwork works on ripe golden rice fields. Have enjoyable and expertise with Straw. Organize romantic weddings within the area. Watching the scene of rice harvest, rice drying. Overnight within the area to benefit from the aroma of rice at night time…
To hold guests in a single day within the historic village, the product “Moon night in Duong Lam” will entice guests with a really distinct nuance of the countryside. Guests can take part in campfires, launch firefly lights, eat grilled meals (baked division, baked cassava, grilled corn, …), watch the moon, watch stars, sing matches, sing jokes…
In the chain of tourism merchandise from rice, tourism experiences with Straw are notably centered and invested in exploiting from the very starting of the mission due to its feasibility. Straw is an accessible materials in Duong Lam with ample reserves, particularly within the harvest season. Straw yarn has stunning pure colours, fairly various shapes, could be flexibly linked to make many various kinds of vacationer merchandise. Straw not solely makes the agricultural panorama a attribute attraction within the harvest season, however can even turn into a cloth for stitching fancy trend garments, for making souvenirs and creating artistic endeavors. artwork within the area. Even pressed straw has turn into an excellent constructing materials in conventional homes (cool in summer time and heat in winter).
Straw has many such values, however presently most individuals haven’t realized the optimistic values of Straw. After every harvest, some straw is used as fodder for livestock, whereas most of it’s burned, polluting the atmosphere and affecting individuals’s day by day actions. Recently, Hanoi has additionally been coated with smog because of the burning of rice straw in rural areas close to the town.
The exploitation of tourism merchandise from straw has many benefits because of the lengthy leisure time, particularly for the aged, ladies and youngsters. If exploited nicely, it would create many roles and improve earnings for individuals. individuals.
Although the tourism product from Straw prices little or no as a result of it’s an ample and domestically accessible supply of uncooked supplies, the method of implementing the mission into observe nonetheless encounters inadequacies equivalent to: used to make memento merchandise) is troublesome to search out as a result of individuals now now not reap by handbook technique; straw materials is troublesome to keep up, simple to mildew, simple to burn, simple to lose coloration, … the product can be simple to trigger itching when making trend costumes for purchasers… so the implementation means of STDe scientists has…
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