With the benefits of pure assets, historic and cultural assets, Vietnam must reposition its tourism place and strengths, thereby simply planning and alluring skilled buyers.
Editor’s Word: As a significant occasion of the tourism trade, the Vietnam Tourism Conference 2021 was profitable with many opinions exchanged and assessed the impression of the Covid-19 epidemic on the tourism trade, alternatives and challenges for tourism. Vietnam tourism within the “post-Covid” interval.
Taking place in 1 day, along with the alternate of concepts and discussions on the Conference, there are additionally many helpful opinions and views acquired by many specialists, scientists, researchers, managers, associations. associations, tourism companies despatched to.
In the next, we wish to introduce to readers the subject “Vietnam’s tourism recovery and development” is a group of statements, discussions, articles within the convention paperwork by the content material editors of the group. The National Assembly’s Committee on Culture and Education shall coordinate with the Ministry of Culture, Sports and Tourism to implement it.
Here is the final a part of the article VIETNAM TOURISM – REALITY, TRENDS, CHALLENGES AND OPPORTUNITIES IN THE POST-COVID-19 Era by Mr. Nguyen Asia – General Director of Oxalis Adventure Related to Proposals to revive and develop Vietnam’s tourism.
VIETNAM TOURISM – REALITY, TRENDS, CHALLENGES AND OPPORTUNITIES IN THE POST-COVID-19 PERIOD
Asia Nguyen – General Director of Oxalis Adventure
2. New tourism traits prone to emerge in 2022
4. Practice from Oxalis Adventure actions
4.1. Oxalis Adventure’s inbound travel actions
Oxalis Adventure (Chua Me Dat One Member Limited Liability Company) is a 100% home funding firm established in June 2011 in Quang Binh. Oxalis is a singular travel firm and in contrast to many travel firms at present working in Vietnam: a) Oxalis focuses and invests in excessive experience within the subject of caving tourism, pure experiences. nature in small teams, b) In order to pay attention assets and experience in order that Oxalis creates its personal merchandise and invests and exploits it by itself, c) Oxalis focuses on one kind of tourism with out mass opening many sorts. different travel.
Son Doong Cave is as much as 9 km lengthy however isn’t as darkish as ink. That’s thanks to 2 big sinkholes like “skylights” that present mild to flood the cave and create a powerful scene. (Photo: VOV).
The world-famous tourism merchandise of Oxalis embody “exploring Son Doong, the world’s largest cave”. Explore Hang En, Hang Va, Tu Lan, Hang Tien, through which Conquering Son Doong – the world’s largest cave is a world-class product and was voted as among the best by worldwide travel magazines. The most rewarding travel product on the earth. Before COVID (earlier than 2020), Oxalis welcomed about 10,000 to fifteen,000 vacationers per yr, of which 80% had been worldwide vacationers and 20% had been home vacationers. Since the outbreak of the COVID-19 pandemic, all worldwide guests have been frozen and solely home vacationers have joined the tour.
Oxalis Adventure at present employs about 500 common staff on the enterprise, together with 150 full-time employees and technical specialists and about 350 native porters specializing in baggage dealing with. prepare dinner and serve vacationers on excursions operated by the corporate. Due to the specificity of being a travel firm with intensive technical actions, the corporate has retained all 100% of its staff in the course of the previous 2 years of COVID. In 2020, though it was the primary yr of the outbreak, after solely 2 months, the entire nation had effectively managed the epidemic, nevertheless, Vietnamese folks at the moment couldn’t travel overseas, so excursions to find and expertise Oxalis’s pure expertise turns into extra enticing than ever. In 2021, the epidemic scenario turns into extra severe, so the working time of the yr could be very little, inflicting gross sales and variety of guests to lower by 50% in comparison with 2020. Mid-October 2021 when the scenario steadily stabilizes once more Oxalis Adventure is the primary travel company within the nation licensed to conduct a closed tour to welcome company from different localities to Quang Binh. By the tip of November 2021, the tourism scenario of Oxalis is exhibiting a optimistic sign when each month there are 15 teams of vacationers collaborating in a package deal tour, self-contained. While the variety of company reserving the Son Doong tour in 2022 has reached 80% and within the subsequent few months, all seats in 2022 can be totally booked. The technique is to concentrate on intensively exploiting one kind and one locality. The teams of company are organized in small protected teams, more often than not are skilled in pure forests and caves and have little contact with the neighborhood, so Oxalis’s mannequin has been liked and revered by many home vacationers. after practically 2 years of combating the COVID-19 pandemic.
4.2. Promotion and promotion of tourism to worldwide vacationer markets
With the objective of growing into a number one journey travel firm in Asia, contributing to creating Quang Binh the middle of journey tourism in Asia, since 2013, the Company has centered on conventional actions. speaking with numerous strategies, wealthy content material, and excellent photographs to key vacationer markets world wide, through which the title has exploded the world’s media and can be the muse to register the title. Quang Binh on the “world tourist map” and bringing Quang Binh and Vietnamese tourism to the world is Hang Son Doong, the world’s largest pure cave found and surveyed in 2009 and National Geographic journal and BCRA introduced it because the world’s largest pure collapse 2010. On July 27, 2013, the People’s Committee of Quang Binh province signed a choice permitting Oxalis to pilot the vacationer route “Conqueror of the Earth”. n Doong, the world’s largest cave” from August 1, 2013. The tourist route has been identified by the People’s Committee of Quang Binh province as a world-class tourist route, which is the foundation for promoting and developing tourism products around the Son Doong area. Bringing the Son Doong brand into a world-class tour will bring a great promotional effect to Quang Binh, attracting a large number of foreign tourists to Quang Binh.
Since putting Son Doong into tourism, Oxalis has invited many domestic and international photographers to take pictures and film for promotional purposes. One of the photographers who worked with Oxalis to bring the best photos of Son Doong to the public was Ryan Deboodt, an American photographer.
In particular, in 2015, the Company successfully conducted a live broadcast of ABC News’ Good Morning America, which reached more than 60 million viewers globally and had a great impact on the tourism industry. Vietnam calendar with world friends.
In 2016, Oxalis organized a successful Son Doong discovery trip for the ambassadors of countries with a large source of tourists to Vietnam, creating a good effect for tourism development as well as creating trust for tourists. Also in 2016 Oxalis successfully introduced and became a partner of Legendary studio in the filming project of Kong: Skull Island in Quang Binh. In particular, for the first time, Son Doong was officially promoted to nearly 100 film producers, directors, and scene directors right in the world’s movie capital Hollywood in 2019. Also in 2019, Oxalis first time collaborated with world famous DJ Alan Walker to make a music video called Alone P.II made in Son Doong and so far has over 215 million views around the world. Through the communication and promotion activities of Oxalis Company, Hang Son Doong has been voted excellent by many world famous travel magazines:
– 2010: National Geographic magazine and BCRA announced that Son Doong Cave is the largest natural cave in the world, with a volume of 38.5 million m3.
– 2014: The New York Times voted Son Doong 8th out of 52 places worth traveling in 2014.
– In 2014: National Geographic Adventure UK Magazine voted Son Doong tourist route as a world-class adventure tourism route.
– 2015: Guinness World Records recognized Son Doong as the world’s largest cave.
– In 2019: British television station Dave TV voted Son Doong expedition ranked 5th out of 20 greatest adventures on the planet.
– In 2019: The world’s leading travel magazine Telegraph (United Kingdom) voted Son Doong as one of the 11 most wonderful places in the world.
Today, the tourism product “Conquering Son Doong – the world’s largest cave” is an outstanding international-class tourism product, a typical image for Quang Binh tourism and is one of the leading tourism brands in Vietnam. Vietnam’s outstanding national calendar on the world tourist map.
The effect from Hang Son Doong has also contributed to promoting Quang Binh tourism development, helping local people have stable jobs, contributing to the economic development of the province. Especially, Hang Son Doong also contributes to promoting and attracting big investors to Quang Binh such as FLC, Vingroup…and many other big investors.
5. Proposals for the recovery and growth of Vietnam’s tourism post-COVID-19
5.1….
.
Discussion about this post