EXPO 2020 Dubai closes with the “sublimation” of Vietnamese cultural identification
Looking again at Vietnam’s impressions at EXPO 2020 Dubai
After 6 months of steady opening and welcoming greater than 23 million guests, on March 31, EXPO 2020 Dubai, UAE formally closed and closed Vietnam’s profitable journey at one of the vital occasions. largest scale on the earth.

Impressive photos on the closing ceremony of EXPO 2020 Dubai. (Photo: BTC).
Let’s overview the profound impressions that the Vietnam Exhibition House, chaired and operated by the Department of International Cooperation, Ministry of Culture, Sports and Tourism (Ministry of Culture, Sports and Tourism), has dropped at worldwide mates at EXPO. 2020 Dubai.
Vietnamese cultural identification “shines” within the Middle East
The Vietnam Exhibition House has efficiently launched to worldwide guests the cultural and historic values of the nation via exhibition areas that weave between custom and modernity, highlighting the theme all through. “Converging the past, spreading the future”. In specific, the shut, narrative type of show with many interactions has helped Vietnam to be honored by the International Exhibition Organization (BIE) and the Organizing Committee of EXPO 2020 Dubai to award the Bronze Award to the exhibitor who rents it out. offered the most effective theme on the EXPO 2020 Closing Ceremony. Thanks to wealthy instructional actions equivalent to studying and taking part in Vietnamese conventional musical devices, themed coloring, STEM assembling video games…, The Vietnam Exhibition House has additionally change into a well-known vacation spot for teams of scholars and college students within the instructional program that has acquired nice funding from EXPO 2020 and the host nation UAE.

Overview of the award ceremony on the event of the International Exhibition Organization at EXPO 2020 Dubai. (Photo: BTC).
One of essentially the most distinctive options of Vietnam at every World Exhibition is the crew {of professional} performing arts artists. At EXPO 2020, artists – lecturers from Vietnam Academy of Music and Theaters below the Ministry of Culture, Sports and Tourism not solely set up performances of water puppetry and conventional Vietnamese music on daily basis on the Exhibition House, but in addition collaborate with different nations in lots of artwork applications at a sequence of huge and small levels of EXPO 2020. In March 2022, for the primary time, Vietnamese artists have been invited to carry out the opening efficiency for the Arts Festival. Sikka Art and Design – one of many main arts and cultural occasions within the area happening in Dubai.
It will be stated that the largest impression that Vietnam left at EXPO 2020 is Vietnam National Day (December 30, 2021) with the participation of tons of of magnificence queens, home and worldwide fashions, artists. Voted as one of many 10 typical Vietnamese cultural occasions in 2021, Vietnam National Day has introduced Vietnam into the guts of EXPO 2020 with a sequence of artists, artisans, drummers, 60 members… actions such because the large-scale style and artwork present “Endless Flow”, the primary Vietnamese Film Week within the Middle East, the commerce present “Meet Vietnam: A Country of Opportunity” , the exhibition of portray prodigy Xeo Chu, awarded the world report for Vietnamese robusta espresso…

Impressive photos on the Endless Flow Program on the World Expo – EXPO 2020 DUBAI. (Photo: BTC).
Promote Vietnamese manufacturers, honor “Make in Vietnam” achievements, promote enterprise connection
Not solely is it an enormous playground to advertise the nationwide picture, EXPO 2020 additionally continues the custom of the World Exhibitions earlier than turning into a spot to launch many new improvements and improvements in the direction of sustainable growth. of humanity. Also right here, along with honoring the cultural quintessence and nationwide traditions, the Vietnam Exhibition House first launched Vietnam’s advances within the subject of science and expertise.
Visitors expressed curiosity when experiencing Vietnam travel via 3D glasses and contact screens or studying about “Make in Vietnam” technological achievements such because the Dragon satellite tv for pc line, sports activities footwear made out of waste. espresso, synthetic leather-based made out of waste, a round financial system mannequin in espresso manufacturing, the world’s first monolithic 3D inkjet printed inside merchandise… Very proud that CNN has devoted A considerable amount of time to speak about sports activities footwear made out of Vietnamese espresso grounds in a particular CNN report on sustainable improvements launched at EXPO 2020.
Vietnam Exhibitors additionally work carefully with ministries, associations and localities to show and promote “national brand” merchandise, offering socio-economic info of provinces within the nation. , and on the identical time connecting worldwide companies wishing to discover funding and enterprise alternatives in Vietnam via occasions such because the Business Forum “Meet Vietnam – The Land of Opportunity” on National Day Vietnam at EXPO 2020 Dubai, Vietnam Agricultural Products Week, Vietnam Coffee Week; Together with the Embassy of Vietnam within the UAE to arrange Vietnamese New Year applications, early spring conferences for abroad Vietnamese… Vietnam’s tourism promotion actions are promoted via the World Heritage Week Ha Long Bay – Wonders The new nature of the world, the Week to welcome Vietnam to reopen to worldwide guests and kick off the National Tourism Year 2022 Quang Nam…

Welcoming a bunch of heads of state
After 6 months of operation, the Vietnam Exhibition House has welcomed greater than 700,000 guests and change into one of many brightest stars within the EXPO 2020 Opportunity-themed space.
Many delegations of heads of state, senior leaders of nations and worldwide organizations have chosen the Vietnam Exhibition House when stopping at EXPO 2020 equivalent to Vice President and Prime Minister of the UAE and Emir of Dubai Mohammed bin Rashid Al Maktoum. , Sierra Leone President Julius Maada Bio, Costa Rica Vice President Epsy Campbell Barr, Former Iranian President Mahmoud Ahmadinejad, Francophonie General Secretary Louise Mushikiwabo, ASEAN Secretary General Lim Jock Hoi, Ministers from UAE, Saudi Arabia, Sweden, UK, Cuba, Myanmar, Laos…
Besides worldwide guests, the Exhibitor additionally actively cooperates with ministries and sectors to welcome high-ranking delegations from the nation such because the delegation led by the Minister of Industry and Trade, the Minister of Planning and Investment, Deputy Minister of Agriculture and Rural Development…
Affirming Vietnam’s initiative and positivity in its position as a member of main worldwide organizations
EXPO 2020 additionally witnessed Vietnam being proactive and lively in occasions and actions organized by main worldwide organizations.
During the primary international Sustainable Development Goals (SDG) Week to be held exterior the United Nations headquarters, Vietnam actively participated in almost 20 occasions hosted by the United Nations and EXPO 2020. The Exhibitor actively cooperates with United Nations businesses in Vietnam to arrange a video presentation of Vietnam’s SDG achievements, and to supply video clips of Exhibitors’ workers to name on the neighborhood to assist SDG, despatched a consultant to take part in a video clip in regards to the world’s younger era speaking in regards to the SDGs – which was proven throughout the opening ceremony of the Week at Al Wasl Square, attended by the Deputy Secretary-General of the United Nations. On December 31, 2021, Vietnam was additionally invited to host the grand opening ceremony of EXPO 2020 marking the tip of the United Nations International Year of the Creative Economy and honoring the achievements we’ve made within the subject. this…
The exhibitor has raised the initiative and coordinated ASEAN nations to take part in lots of actions at EXPO 2020 such because the ASEAN Parade to have fun International Women’s Day, artwork exchanges with ASEAN member nations. equivalent to Thailand, Malaysia, the Philippines, Cambodia and Indonesia, contributing to affirming the lively position of Vietnam Exhibitors in an effort to join and promote the spirit of friendship, solidarity and shut cooperation between their exhibitors. ASEAN member states.
As an lively member nation within the actions of the International Organization of Francophonie (OIF), Vietnam was assigned by OIF to arrange an area to introduce the Francophonie at Expo 2020 Dubai, introducing info Francophonie information and actions via experiences, interactions and studying about languages, nations and folks within the Francophonie Community.
The shiny spot of home and worldwide media
Vietnam’s presence at EXPO 2020 Dubai has attracted the eye of each home and worldwide media. Up to now, there have been about 700 home information articles and almost 500 worldwide information articles posting details about the Exhibitor and Vietnam’s actions at EXPO 2020 Dubai.
Notably, the Kuwait News News Agency completely interviewed leaders of the Ministry of Culture, Sports and Tourism and boldly reported on Vietnam’s National Day; Sky News information company exchanged and launched the Vietnam Exhibitor at a morning information program broadcast reside to greater than 50 million households within the Middle East and North Africa area. Besides regional and native TV stations equivalent to Dubai TV, Abu Dhabi TV, there are information businesses from South Africa, UAE, Sweden… all recorded reside on the Vietnam Exhibition Hall.
In specific, on December 4 and December 6, 2021, CNN TV channel broadcast this system “Innovate” in regards to the breakthrough improvements being launched at EXPO 2020 Dubai, which featured daring information in regards to the newest improvements. The merchandise launched on the Vietnam Exhibition House embrace Rens sports activities footwear made out of espresso grounds and recycled plastic and a round financial system mannequin in espresso manufacturing in Vietnam.
The Exhibitor’s actions are additionally promoted and acquired a robust response on Internet platforms such because the official web site, Facebook and Instagram.
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