MICE Korea Tourism (KME2021) taking place from June 29 to July 2 will be held both online and in person at Songdon ConvensiA Center (Incheon, South Korea).
According to the Korea Tourism Organization, the annual Korea MICE Tourism Fair (KME2021) will take place from June 29 to July 2. This is Korea’s largest trade fair held annually since 2000 and the second time that the event is held simultaneously both online and in person at Songdon ConvensiA Convention Center (Incheon, Korea).
Notably, this year, KME2021 is within the framework of Korea’s largest International Travel Expo, Korea International Travel Expo (KITE2021) taking place for nearly 3 consecutive weeks, from June 29 to July 13. The series of fairs includes 4 main fairs, opening with the MICE Travel Fair, followed by the Travel Trade Fair, the Luxury Travel Fair and the Therapeutic Travel Fair with many other activities. . The award for “Best MICE Enterprise” will also be presented at KME2021.
According to the organizers, the Korea MICE Travel Fair 2021 mainly focuses on the resumption of the tourism industry, and related new views and trends after the Covid-19 epidemic period. At the same time, the KME2021 event promises to bring opportunities to meet and exchange online with more than 3,000 experts in the MICE industry, 300 local exhibition service providers, and local MICE Tourism Promotion Bureaus. Local authorities, management units, business and unique event space, along with travel companies… Conferences held at KME2021, will include topical discussion topics such as impact analysis. impact of digital technology on the upward development of the MICE industry in the post-Covid-19 era, and related trends.
Specifically, the main speakers of the event from Korea, as well as many countries around the world, will share their views on global trends and development plans of the MICE tourism industry in the future. For example, Karen Chupka, Executive Vice President of CES (the world’s leading and largest technology event held annually in Las Vegas), of the Consumer Technology Association, will give a speech. Exciting demonstration of “New experiences and digital possibilities at CES”.
In addition, there are also introduction sessions by local MICE Tourism Promotion Bureaus as well as useful information on supporting policies for MICE delegations, along with the latest trends and destinations in the locality. side. In addition, KME2021 is also expected to bring unique experiences through virtual reality tours, with a schedule that includes a series of unique Event Spaces, large-scale Convention Centers, and Experience programs exclusively for Incentives group guests (Reward tourists).