Korean vacationers – an necessary supply marketplace for tourism in Ninh Thuan province

According to the Vietnam National Administration of Tourism, Korean vacationers to Vietnam reached 4,290,002 in 2019 – coming again, after China. Considering the distinctive traits of Ninh Thuan province’s tourism, CBRE believes that China, Russia and South Korea can be a very powerful supply markets that the province can promote within the subsequent 10 years.

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1. Overview of Korean vacationers in Vietnam’s tourism market

South Korea is a rustic with a excessive per capita earnings, and is forecast to have the best GDP development charge among the many developed international locations within the subsequent decade. The variety of Koreans touring overseas is growing, with Japan, China and Vietnam being the international locations which have acquired essentially the most Korean guests prior to now three years.

The variety of Korean guests to Vietnam has elevated fivefold between 2014 and 2019, and South Korea is now Vietnam’s second most necessary supply market. Among Southeast Asian international locations, Vietnam has been essentially the most profitable in attracting guests from this nation, due to the more and more improved air connection between the 2 international locations and the financial hyperlinks between the 2 international locations.

In 2019, along with 4 Vietnamese airways, there are 8 Korean airways working routes connecting Vietnam with Busan, Incheon, Jeolla-Nam, Gangwon, Cheongwon-gu and Daegu of South Korea. Currently being a very powerful FDI companion of Vietnam, capital from Korea will proceed to extend sooner or later, particularly when massive firms equivalent to Samsung, LG, Lotte are growing their funding in Vietnam.

In Da Nang, since 2013, the Korean vacationer market has grown 30-fold from 55,000 in 2013 to greater than 1,600,000 arrivals (in 2018). This increase confirms the necessary position of the airline connection and the intensive and targeted promotion of the brand new vacation spot by Korean travel companies. Meanwhile, in Khanh Hoa, worldwide routes connecting Seoul (Korea) with Cam Ranh airport have been constantly opened since 2018, serving to the variety of Korean vacationers to Khanh Hoa improve quickly within the interval 2018-2019.

In 2019, the variety of Korean guests to Khanh Hoa reached 213,000, though a lot decrease than Da Nang, however the growth potential for the Khanh Hoa – Ninh Thuan space could be very massive.

2. Overview traits of Korean friends

According to research, CBRE factors out a few of the following traits:

• Favorite locations in Vietnam: Da Nang, Hoi An, Phu Quoc
• Average size of keep in Vietnam shouldn’t be lengthy, however per capita spending is among the many highest within the supply markets to Vietnam.
• Especially like to remain at high-end resorts, get pleasure from cultural & culinary experiences (for instance, the expertise of carrying Ao Dai strolling round Hoi An historic city).

As of early 2020, there are about 170,000 Koreans dwelling and dealing in Vietnam, and these teams alone are a possible supply of holiday makers within the close to future. After Covid-19, Ninh Thuan and the province’s high-class motels want to advertise the promotion of the vacation spot in Korea, particularly at necessary occasions such because the Korean Hanatour Fair – an occasion that gathers massive numbers of vacationers. travel company and airline of this nation.

In addition, as a result of Korea is a extremely related on-line society, Ninh Thuan’s resort companies sooner or later can promote to Korean friends by means of channels equivalent to:

• Influencers (KOLs) on well-liked on-line channels
• Domestic channels equivalent to NAVER Blog, NAVER Café, Kakao Story: the place many Koreans will refer to search out travel concepts, along with Facebook/Instagram
• Likes to have a information who is aware of Korean, menus at eating places in Korean, brochures at sights in Korean: Korean prospects are thought-about to be fastidious & extremely demanding on providers on the frequent floor…

As the financial and cultural interference between Vietnam and Korea will increase, Korean vacationers can be an necessary supply marketplace for the Khanh Hoa – Ninh Thuan space sooner or later. However, It is important to concentrate to the chance that Korea tends to comply with the motion, so the decline of Korean vacationers prone to happen after a interval of mutational growth. Therefore, along with promotion, the province additionally wants to enhance service high quality to make sure the return of Korean prospects.

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The subsequent article, the group of three necessary buyer markets for tourism in Ninh Thuan province will go to Russian vacationers. ViGuide.vn quotes and updates its evaluation of the tourism market and its potential within the subsequent 10 years within the “quad” of Khanh Hoa, Lam Dong, Ninh Thuan and Binh Thuan. Crystal Bay delegation positioned an order for CBRE to execute.