Understanding the psychological characteristics of British tourists, the domestic tourism industry can better exploit the potential of this large group of tourists, second only to Russian tourists.
Britons are among the countries with the greatest travel demand in the world, with an outbound travel spending of about $28 billion a year. According to Trainline Europe, the average British person travels in and out of the country a total of three times a year.
So, with only about 2 foreign tourists in a year, this UK tourist arrival to Vietnam after the first quarter of 2020 is still ranked 2nd in total arrivals from Europe and just behind Russian tourists.
Some British characteristics người
With a rich culture and royal character, the British are considered apathetic, cautious and stylish. Research by the British Council (Bristish Council ordered for Ipsos MORI and In2Impact and conducted by young people in Brazil, China, Germany, India and the US) reveals the culture and history of the UK is their biggest attraction.
After the study, “polite and well-behaved” (46%), followed by “educated and skilled” (37%), “friendly” (31%), “respecting the rule of law” (27) %) and “humor” (25%) are outstanding personality traits of British people, from which it can be seen that British tourists are people with a gentle, polite mentality and need to be respected for their status. , their education and their “noble” manners.
However, “too much drinking” (27%) and “bad eating habits” (23%), “lack of understanding about other cultures” (22%), “too nationalist ” (22%) and “zero tolerance for people from other countries” (20%) are not very positive points in British tourists. Understanding this personality trait will help us have a more effective way to entertain and attract this group of guests.
What are the psychological characteristics of British tourists today?
According to a survey from Dailymail.co.uk (UK travel magazine), the psychological characteristics of young, stylish British tourists include the following points:
Be more careful: Learn some language before going on vacation (26% of respondents) and carry all travel documents on a smartphone (18% of respondents).
Balance between vacation and normal life:
According to a survey of over 2000 people from Trainline, The traditional two-week holiday of British tourists has been replaced by 10 days (the average length of a main holiday). Therefore, the British have the mentality of enjoying, experiencing the destination more and more deeply.
Trainline Europe is Trainline Europe’s leading European train and train app. Through the web interface or mobile application, customers can purchase tickets for many European railway operators.
Open to new, thrilling experiences: Swim with the sharks (4%), choose local restaurants (51% of respondents) and choose a package tour (38% of respondents).
Pay more attention to the value of the trip: Prefer sightseeing rather than partying all night (57% of respondents), visiting tourist attractions just to enjoy food and culture (35% of respondents), willing to travel even for a short break in the city or take a long vacation at the beach (52% of respondents).
Technology plays an almost decisive role:
- Nearly 20% prefer to use smartphones to plan trips and itineraries
- Britons spend an average of 2 hours and 50 minutes taking pictures on holiday, taking 34 pictures on average. Therefore, 24% of respondents will only choose a Hotel based on whether they have free Wi-Fi or not. no and available technologies
- The study also revealed that 1 in 10 Britons (11%) say they would not choose a mode of transport that does not qualify for their technology needs (no internet connection…). In addition, 44% of Britons feel they have more control over their travel plans when they have technology with them on holiday.
Considered to have a conservative mentality, modern British tourists (as well as most other tourists) cannot deny and gradually become strongly attached, emphasizing the presence and contribution of technology to the world. their travels.
– Are YOU a modern British traveler? The holiday habits that reveal your vacation style (express.co.uk)
– Best and worst of British in the eyes of the world (British Council)
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