Cambodian tourists ranked 6th among more than 12 Asian countries visiting Vietnam in the first quarter of 2020, according to the Vietnam National Administration of Tourism.
The people of each country have typical psychological characteristics: reserved Japanese, cautious Chinese, liberal Americans. Cambodian tourists also have some typical characteristics that make up the unique attraction of people from this country.
Cambodia is bordered by the Gulf of Thailand to the southwest, Thailand to the northwest, Laos to the northeast and Vietnam to the east. With this location, Cambodian tourists will easily visit our country, so understanding their psychology is a move that benefits both tourism and the harmony of both sides.
Psychological characteristics formed from popular personality
1. Respect for ancestors, seniors
Strong family ties and respect for elders, parents and ancestors remain strong in Khmer culture and traditions, despite economic progress and social modernization. country association.
As proof, elaborate, feats of architecture such as the Banteay Srey, the Khmer Royal Ballet and the Unesco legacies of Khmer origin could not have been formed within a generation – generations had to be together. hands, one after another to complete them. Besides, at the beginning of most Khmer cultural programs, there is always a small ceremony related to paying respects to the ancestors.
Understanding the psychological characteristics of this Cambodian tourist, tourism workers can boldly offer programs, suggest tourist attractions suitable for the senior generation, travel on pilgrimage or cure diseases to collect money. attract Cambodian tourists…
2. Diligence, teamwork and solidarity
The meticulous carvings of the Banteay Srey reliefs are a testament to the diligence and meticulousness of the Cambodian people. Such a temple built over a period of 20 to 30 years also demonstrates a strong team spirit.
It can be seen that Cambodians tend to travel in groups or their travel decisions will be more or less affected by the interests and decisions of other members.
3. Upholding and sensitive to Buddhism
Because of their devotion to Buddhism, Cambodian tourists are simple and humble. They are easily satisfied with what they have but to some extent, Cambodians have a negative conservative mentality to protect their religious beliefs and views.
In addition, Cambodians have a fairly calm mentality, they rarely show anger or dissatisfaction on their faces, so if Cambodian tourists smile and be gentle with the service person, they are not sure. they were really satisfied.
Psychological characteristics formed from education level
The Cambodia Socio-Economic Survey Report 2015 shows that the adult literacy rate has increased to 80.5%.
While the percentage of children accessing primary education was 93.5% in the 2016-2017 school year, only 55.7% and 25.1% attended the lower and upper secondary levels respectively. The figures also show that 20.7 per cent have no education, 36 per cent have some level of education and only 22 per cent completed primary school. Also only 16.7 percent have completed secondary education.
Psychological characteristics of Cambodian tourists will be more or less affected by their knowledge and level of education. Tourists need to have an appropriate, trustworthy and transparent approach as well as offer travel packages at a reasonable price if they intend to attract this group of tourists.
Psychological characteristics by sex
Strong matriarchal tendencies make Cambodian women have a not too low position in the family. For Cambodians, the fact that a woman controls the family finances is an expression of power. However, women are less likely to reach senior positions in the political and economic fields than men.
Traditional codes of conduct for Cambodian women are often more complex and strict than for men. Domestic violence against women at the village level is also more common and these women have very little legal capacity, are prone to developing feelings of apprehension and shyness, and feel disrespected or protected.
Refer: An understanding of Khmer characteristics (Sim Vireak, khmertimeskh.com). Sim Vireak is a strategic advisor for the Asian Vision Institute (AVI).