Responsible tourism is gradually gaining popularity

IHG Hotels & Resorts has just published a special study and this research shows that responsible tourism is an issue that people are more concerned about than ever after the Covid-19 pandemic.

Of the 9,000 adults surveyed in the US, UK, Germany, China, the United Arab Emirates and Australia, 60% wanted a greater sense of social and environmental responsibility. when travelling. This rate in the group of young tourists (18-24 years old) is 69%, higher than the group of 55 years old and above (48%).

It seems that travelers are not only eager to contribute more to the planet and community, but are also willing to spend more to experience responsible tourism. According to this study, on average, consumers will spend 31% more on accommodation they know to operate responsibly, of which 51% are willing to pay 20% more per night.

Research by IHG also shows that up to 46% of respondents tend to avoid participating in tourism activities that have a negative impact on the environment and local communities since the pandemic broke out worldwide. bridge.

Greener, more responsible travel has now become a trend. Up to 82% of adults surveyed worldwide said they are committed to maintaining sustainable habits including when traveling, with the habit of properly removing and recycling waste taking the place. number one.

It’s not necessary to pause sustainable habits while on vacation. The hotel is the place where travelers can promote these habits, of which the two most common behaviors are reusing towels many times and walking to visit local destinations within a short distance.

When asked what should not be done as a responsible traveler, 47% said it was forgetting to turn off the air conditioner before leaving the room.

This study is part of the Intercontinental Hotel Group (IHG) 10-year action plan with the theme “Journey to Tomorrow” and a series of new and long-term commitments to create change. positive change and shape future responsible tourism trends.

IHG Hotels & Resorts CEO Keith Barr said that, looking to the future, the global response to the Covid-19 pandemic has been a reminder of what we can achieve if we unite and work together for mutual benefit.

“This makes us more aware than ever of our responsibility to people, communities and the planet. Journey To The Future strongly reinforces IHG’s commitment to doing the right things, not just doing the right things. We are determined to contribute to positive socio-economic change, fight for important things like diversity, harmony and human rights, and make more responsible choices. with the environment,” said Keith Barr.