Recently, the Institute of Tourism Development Research held a seminar “Study the Spanish tourist market, propose solutions to attract Spanish tourists to Vietnam in the new context”.
Attending the convention had been Dr. Do Thi Thanh Hoa, Deputy Director of the Institute of Tourism Research and Development chaired the workshop; Mr. Vo Quoc Doan, Deputy Director of the Department of Science, Technology and Environment, Ministry of Culture, Sports and Tourism; representatives of the Tourism Market Department, the Department of International Cooperation of the Vietnam National Administration of Tourism and a few specialists within the area of tourism similar to Prof. Nguyen Van Dinh, Vietnam Tourism Training Association; Assoc. Dr. Pham Hong Long, Dean of Faculty of Tourism – University of Social Sciences and Humanities; Dr. Nguyen Duc Thang, Institute of Tourism, Kinh Bac University, and representatives of some travel companies to welcome Spanish vacationers in Vietnam.
According to the analysis crew’s report, in recent times, Vietnam has constantly been within the group of nations with the quickest tourism development on the earth. In 2019, Vietnam attracted over 18 million worldwide guests (up 16.2% in comparison with 2018), the best ever and with a spectacularly excessive development momentum for five consecutive years, the tourism trade goals to draw 20 million worldwide guests in 2020.
However, as a result of impression of the Covid-19 pandemic, in 2020 Vietnam’s tourism suffered heavy losses. International vacationers to Vietnam reached 3.8 million arrivals, a lower of 80%, home vacationers reached 56 million arrivals, down 34.1% over the earlier yr, complete tourism income additionally decreased by 58% (a lower of 58%). equal to 19 billion USD).
Entering 2021, the world’s Covid-19 pandemic continues to be sophisticated and unpredictable. In that context, Vietnam’s tourism trade is becoming a member of palms to behave with the consensus of companies, localities and administration companies to restructure the supply of holiday makers and restructure tourism merchandise accordingly. to just accept new alternatives.
Innovations and creativity in tourism within the time of Covid-19 would be the basis to create momentum for Vietnam’s tourism to shortly get well and obtain the expansion targets set out within the Vietnam Tourism Development Strategy to the top of the yr. 2030. In addition to main markets similar to China, South Korea, and so forth., the tourism trade should actively analysis, promote and speed up the exploitation of different essential and potential markets. In which, Spanish vacationers belong to the European area, which is without doubt one of the markets with excessive spending means, lengthy keep, excessive development price of Vietnam tourism however the variety of vacationers attracted not a lot.
Specifically, in 2013, Spanish guests to Vietnam reached 33,183 turns, in 2019 reached 83,597 arrivals, the typical development within the interval 2013-2019 was 17%/yr. Compared with roughly 23 million Spaniards touring overseas in 2019, the variety of Spanish guests to Vietnam accounted for lower than 0.5%. Since 2018, Vietnam has unilaterally exempted visas for 15 days for vacationers from some Western European nations, together with Spain. In October 2018, the Vietnam National Administration of Tourism organized a program to introduce Vietnam’s tourism in Madrid (Spain), participated within the FITUR 2020 worldwide tourism honest, thereby actively contributing to the promotion of tourism. entice and develop the Spanish-speaking market to Vietnam’s tourism and contribute to additional selling this market after development within the interval 2015-2019.
However, to have the ability to entice a possible vacationer market like Spain, it’s essential to have a full research of this market section to raised perceive the wants, tastes, function of the journey, types of participation. curiosity, want to discover, expertise, spending stage, age or consumption developments in tourism… Especially modifications in travel developments of Spanish vacationers after the Covid-19 pandemic to from there, it’s attainable to suggest some efficient options to boost and entice Spanish vacationers to Vietnam.
According to the analysis crew’s outcomes, Spain has a inhabitants of almost 48 million individuals, a GDP per capita of $27,000, and the tourism and repair sectors contribute 70.9% of the nation’s GDP. Every yr, Spain attracts greater than 80 million worldwide guests, rating second on the earth after France and has almost 23 million overseas vacationers (in 2019). This is a possible supply market that each nation desires to draw.
In the interval 2008 – 2019, the variety of Spanish vacationers touring overseas is kind of giant, starting from 13-23 million, accounting for about 48% of the nation’s inhabitants.
The variety of Spanish vacationers to Vietnam elevated constantly from 2011-2019, from 30,000 arrivals in 2011 to 83,597 arrivals in 2019. It proves that Vietnam is steadily turning into a pretty vacation spot for vacationers. Spanish vacationers.
Spanish vacationers usually travel in teams in the summertime, the size of the journey to distant locations often lasts greater than 2 weeks. Cultural tourism, visiting museums, experiencing indigenous tradition, buying, and enjoyable are the primary functions of Spanish vacationers. Most Spaniards plan their travel very early for an extended journey and sometimes e book on-line excursions and themed journeys similar to cultural tourism, neighborhood tourism, and so forth. , the culinary component turns into increasingly more essential and is spent loads of their expertise journey.
The analysis crew’s report acknowledged that, in accordance with the survey information of the General Statistics Office, the typical expenditure of a Spanish customer to Vietnam is 1,477.33 USD, of which the customer spends 838.43 USD on the tour and out of doors. tour 918.85 USD. Of which, room rental accounted for 33.38%, meals and beverage expenditure 23.27%, travel 18.18%, sightseeing 6.21%, buy 10.10%, tradition and sports activities 6.17%, medical bills. 0.55% and a pair of.14% are spent on different objects.
Spanish vacationers to Vietnam are fairly evenly distributed by age teams, the 40 to 60 yr outdated group accounts for 36% and the over 60 yr outdated group has the identical price at 36%. The group of 20 to 40 years outdated has a decrease price but in addition accounts for about 28%. The price of Spanish guests to Vietnam for the primary time is 83.87%, the second time is 9.67%; the third time 3.23% and the third time is 3.23%.
At the workshop, the contributors extremely appreciated the potential of Spanish vacationers to Vietnam’s tourism market and offered lots of essential details about vacationers’ preferences, habits, and psychology. Spanish calendar. At the identical time, he additionally made quite a few proposals on opening direct flights between Vietnam and Spain, tourism human sources, making use of expertise, and selling promotion to the Spanish market by press delegations and bloggers. , youtuber from Spain to Vietnam to survey and introduce tourism merchandise…
Summing up the convention, Dr. Do Thi Thanh Hoa, Deputy Director of the Institute of Tourism Research and Development, thanked the precious contributions of the contributors and assigned the analysis crew to completely take up the venture to report back to the Vietnam National Administration of Tourism, the Ministry of Culture, Sports and Tourism. promulgating insurance policies, packages and plans to orient this market growth.
With the traits, developments and tastes of Spanish vacationers talked about above, the tourism trade must construct appropriate tourism merchandise that totally meet the wants and fulfill vacationers, from There are options to draw Spanish vacationers to Vietnam within the new context, Ms. Hoa mentioned.
Hopefully with the benefits of nature, individuals, safety and security, and the eye of the state administration company in tourism, the willpower of companies, the Spanish vacationer market particularly and International guests normally may have sturdy development once more within the close to future.