Tourism in Ninh Thuan province under SWOT analysis (1)

SWOT analysis stands for 4 English words: Strengths, Weaknesses, Opportunities and Threats – is a famous business analysis model (or matrix) for enterprise.

The SWOT model is a well-known business analysis model (or matrix) for all businesses that want to improve their business situation with the right direction and build solid development foundations.

Strengths of tourism in Ninh Thuan province

1. Geographical location

Ninh Thuan is the intersection of 3 important traffic axes, namely North-South railway, National Highway 1A, National Highway 27 (to the South Central Highlands), one hour from Cam Ranh international airport by car, Ninh Thuan has the advantage. especially in travel and trade.

The province has a coastline of 105.8 km, the province’s fishing grounds are located in upwelling waters, providing a rich source of seafood. In addition, there is a diverse coral ecosystem with over 120 species, and sea turtles are especially rare and unique only in Ninh Thuan. The coastal area has many lagoons and bays suitable for tourism development, most of which are still unexploited.

Thanks to its geographical location, Ninh Thuan province has a warm climate all year round, not much affected by the northeast monsoon at the end of the year. These are favorable conditions for the development of vineyards, apple orchards, sheep farms. In addition, a lot of wind is also a favorable point for the development of marine sports such as kitesurfing, paragliding, etc.. Especially the magnificent wind power fields, will help attract tourists if taken advantage of. effective.

2. Sightseeing

Ninh Thuan owns the most unique sand dunes, rocky beaches, caves in Vietnam such as Hang Rai, Nam Cuong sand dunes.

The outstanding beautiful beaches in Ninh Thuan include Thung beach, Kinh beach, Chuoi beach, Nuoc Ngot beach… Vinh Hy Bay was voted as one of the four most beautiful bays in Vietnam, also where Amanoi resort is located – is considered as the leading luxury resort in Vietnam.

Not only rich in natural potential, Ninh Thuan is also a land rich in history and culture, a convergence of customs and traditions of the Cham, Raglai, Chu Ru…

Weaknesses of tourism in Ninh Thuan province

1. The biggest weakness of Ninh Thuan tourism today is The number of quality accommodation facilities is very limited. Visitors to Ninh Thuan grew relatively well in the period 2015-2019, but the province’s 4-5 star hotel market hardly welcomed any new supply.

Although oriented as one of the key tourist areas in the South Central Coast, Ninh Thuan hotel market is still underdeveloped, with current supply mostly concentrated in the low-end segment, has not met the increasing demand for resort in reality.

In addition, the locations amusement services, entertainment, shopping malls, public amusement parks are lacking, has not yet attracted many tourists. At the same time, quite a few resort projects have been licensed for investment by the province for a long time but have not been built, delaying the development opportunities of the province’s tourism industry.

2. The very long travel time from the two main sources of tourists in Vietnam, Ho Chi Minh City and Hanoi, is also a big limitation. The central government will have to do a thorough analysis before it can approve the Thanh Son airport project submitted by Ninh Thuan for planning.

On the other hand, Ninh Thuan has an economic starting point and low provincial competitiveness index, the thinking and methods of tourism are still fragmented and have not yet made a strong impression on tourists.

In general, the natural conditions and cultural identity that Ninh Thuan has is a great internal force, but in order to make a breakthrough in tourism, Ninh Thuan province must recognize the poor accessibility and the lack of suitable accommodation facilities. thorough investment.

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