What would be the’favorite’ online food delivery solutions after 2020?

In 2020, Vietnam listed a notable talk about internet food delivery solutions (1,140,397 talks ). With this circumstance and the circumstance that the marketplace is still influenced by the Covid-19 pandemic, online food delivery is predicted to grow during 2021, attaining a value of over 38 million USD and keeping up the ordinary growth rate. 11 percent in the next five decades.

Reputa — Social Listening Platform online food delivery marketplace in 2020 has published the following data about solutions from Grabfood, Now, Baemin, Gofood, Loship brands.

1. ) Ranking of internet food delivery solutions

According to data from Reputa, GrabFood is the top brand on the marketplace in 2020 as it balances for 33.38percent of this conversation market share, Now holds the runner-up place with 23.16percent of the conversation on social networking, along with the “quarter” is Baemin with 21.95%. Amount of conversation.

However, in May 2020, Baemin unexpectedly rose and attained the exact same quantity of debate as GrabFood in precisely the exact same time, once the brand began promoting communication tasks.

The Fanpage station remains the location which brings the most talks for brands (55.48%), followed closely by facebook groups specializing in restaurant and food reviews (22.90%).

2. ) Does’rate’ create a popular online food delivery services?

According into the study from Reputa, the major reason behind client satisfaction with meals delivery support is “Incentives and promotions” (accounting for 84 percent ), whereas “Fast delivery” accounts for just 2 percent ).

In addition, the dinner interval is when clients use the support the most. Many manufacturers have made use the stage to entice orders.

3. Difficult issue for online food delivery service

According to study, Promotion (such as promotions, discounts, marketing applications ) is your top concern of consumers.

With this variable, Baemin brand takes the lead from the marketplace with the material “Horrible, Promotion, Freeship” along with a youthful and Trendy media effort correlated with KOL artist Tran Thanh along with the brand identity “cat” fat” cute, creating sympathy.

NowFood and GrabFood accounted for a high proportion of positive reviews about the professionalism of the shipper (deliverer), and the speed of delivery. In addition, GoFood has a high rate of discussion about “program expertise ” when the brand has just made some adjustments; followed by Loship with a variety of integrated services such as Lo-supply, Lozat, Lomec.

“>Inheriting the advantage of a strong ecosystem including Grabbike and Moca wallet, GrabFood has conquered customers with the advantage of a large network of drivers, a diverse system of restaurants and restaurants, and a Grab app with a wide range of experiences. convenience experience.

In 2020, GrabFood is no longer ” ” with discount activities but continues to increase advertising and communication activities with meaningful messages, which are positively received by readers. With this strategy, GrabFood received 69.11% of discussions about discount codes, 16.29% of sharing and discussing its media messages.

However, GrabFood needs to improve “Quality of food, restaurants” and “Drivers” because of many related incidents in the past year.

4. Panoramic view between customers and food delivery brands

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